The data leadership Fortune 500s pay six figures for — for nonprofits who could never otherwise access it.
15+ years leading enterprise analytics, BI, and CRM teams — now applied directly to your GA4 property, your Salesforce database, or your donor dashboard. Real systems, handed off to staff who can run them without us in the room.
This isn't a volunteer dabbling in analytics. It's enterprise BI leadership — the same discipline behind Fortune 500 marketing platforms — applied to organizations that could never budget for a director-level hire.
— on why the model is different
One sequence. No guesswork.
Goal alignment
A short intake conversation anchors the whole engagement to one real decision your organization needs to make — not a vague "understand our audience."
Fix, then build
Tracking gaps get fixed first. Then we build the reporting your team will actually use — dashboards and exports sized for real capacity, not a data team you don't have.
Sustains without us
A standing AI prompt and a monthly checklist, handed to one staff member with 30 minutes a month. No ongoing dependence on a consultant.
Four capability areas, one enterprise background
Most engagements start with one of these and expand as trust and data maturity grow. Each is drawn directly from 15+ years leading these exact functions at enterprise scale.
Web & marketing analytics
GA4 audits and fixes, Google Ad Grant setup, marketing dashboards, AI-assisted monthly reporting.
CRM & database architecture
Salesforce object design, full data migration, custom views and reports, API-connected data pipelines.
BI dashboards & reporting
Excel, Power BI, or Tableau dashboards built around real KPIs and the capacity staff actually have.
Data automation & pipelines
Custom scripts and API integrations — like an R pipeline via salesforcer — that remove manual, repetitive work.
Grant impact reporting
Funder-ready dashboards and outcome statements, built from data you already track.
Grant application data support
The numbers and evidence for your application — not the narrative writing.
Training & AI enablement
Teaching one staff member to run the system independently, whichever capability area it touches.
15+ years of enterprise data leadership
Chad Priest is Director of Marketing Insights at Teaching Strategies, LLC, architecting an enterprise Marketing Intelligence Platform on Databricks that unifies Salesforce, Marketo, GA4, Bizible, and LinkedIn into one governed analytics ecosystem. His background includes Director of Business Intelligence at Pegasystems, Senior Director of Global CX Analytics at SharkNinja, and Data Analytics Manager at Eaton Vance.
Since December 2023, that same expertise has gone to nonprofits pro bono — data strategy, reporting, and automation work focused on the human services sector.
Four engagements, four capability areas
Washington Improv Theater
A critical ticketing-stream misconfiguration was hiding real revenue from view. Once fixed, the property went from a noisy 12-channel report no one had time to read to a 5-insight monthly system that staff run independently — no ongoing volunteer involvement required.
The Amani Foundation
Full Salesforce database build and migration, plus a custom R pipeline (via salesforcer) for donor data and reporting — saved the org $22,852, redirected to residential care, education, and nutrition programs for children in northern Tanzania.
United Way of Montcalm-Ionia
Custom Excel dashboard built around organizational KPIs, with staff training and maintenance guidelines for long-term independent use.
Portland Wheelers
Google Ad Grant setup, staff training, and GA4 integration ahead of their August 23 summer festival.
“Chad consistently challenged us to think bigger and approach the project from a process improvement perspective. His flexibility allowed us to experiment with different data sets until we achieved a final product that will serve our needs for years to come. Chad's understanding nature, extensive knowledge and his willingness to teach as he created our project made him an invaluable asset to any team.”
Terri L. — President & CEO, United Way of Montcalm-Ionia
Have 30 minutes to talk about your data?
No pitch deck required — just tell us the one question you wish your data could answer.
chad.priest@dataevangelistconsulting.org